REAL FANTASIES: Edward Steichen's Advertising Photography
University of California Press, 1997. F. Hardcover. / Dust Jacket Included. Item #001524
ISBN: 0520070208
A very fine crisp and tight copy in a very fine crisp and tight dustjacket/brodart covered, first printing. "In this book the author uses Steichen's work as a case study of advertising photography as it developed in the consumer culture between the wars. She traces the evolution of Steichen's work from an early naturalistic style through increasingly calculated attempts to construct consumer fantasises. By the 30's, in collaboration with advertising agencies, Steichen had developed overtly manipulative images based primarily on strategies of romance and class."
Price: $16.00